OBSERVED IS TRACEABLE
Every observed metric must retain a source, market and observation timestamp. If one is missing, the data should not render as observed.
METHODOLOGY
Evidence before certainty.
SellPeek is designed to compress product research without hiding uncertainty. The interface distinguishes what was observed, what was calculated and what has not yet been validated.
ESTIMATED IS LABELED
Estimated values require an explicit method. They never inherit the visual authority of directly observed evidence.
DERIVED IS EXPLAINABLE
Derived metrics must identify the evidence used and the rule that produced the value.
UNKNOWN STAYS UNKNOWN
Missing supplier cost, ad saturation or retail economics remain not validated until defensible evidence exists.
THE EVIDENCE CONTRACT
SOURCE · MARKET · OBSERVED ATWhen defensible evidence does not exist, SellPeek should say:
NOT VALIDATED YET